Swiss school

Notes on Videos
1. Sustainability Management School

• SUMAS is a business school for sustainability. It's in Gland, Switzerland.
• It is also related with the University of Conservation for Nature.
• SUMAS is divided between business manage education and scientific knowledge for sustainability. Their goal is integrate economic growth with sustainable development. The leaders of the future would have to provide sustainable solutions for the world.
• Students learn how to bring sustainability to life in all industrial and economical careers like marketing and finance, but also bring sustainability.
• Economic programs of SUMAS are qualified by standard by excellence, and content.
• Students understand life cycle analysis, and understand business strategies along with sustainable development.

2. Sustainable Consumption & Production: a greener world

• The ecological footprint calculates the surface area needed to produce the resources we consume in daily life and to absorb the waste generated by the use of these resources.
• By 2050, if we don't change our habit of consuming and wasting, we would need twice the Earth's surface to absorb the CO2.
• The main cause is industrial production. They should make products with minimal impact on teh environment.
• Usually, ecological production is more beneficial because they use fewer resources and produce less pollution and consume less energy.
• The rebound effect cancels out the ecological gain.
• Europe created an organization for an action plan. They propose solutions to improve products in the market for consumers. The robust European eco-label system is extremely important.
• The ecological logo assures the citizens that they are responsible consumers.

3. An Inconvenient Truth Film Trailer

• The hottest temperatures ever has occurred recently, and we are affected by global warming.
• In a decade, there will be no snows in  Kilimanjaro.
• This is a political and moral issues. Hurricanes, and storms are going around the world and if we don't prevent and protect our planet, we will face serious consequences.

4. Flight Moffett to Phoenix

• There is a cross-American plane mission. There is no fuel on board-the plane can fly forever, but the pilot has to be very precise.
• The airplane is supported by companies that want to find solutions for everyone and reduce energy consumption.
• Landing needs full concentration, especially for this plane. There was lots of preparation and time, and the first plane was a success.
• Arizona became the first solar capital of the world. 

5. Arizona State University Graduation Ceremony

• A pilot is hoping to inspire the future generation of inventors and show the world what technological innovation could make. They planned to fly the plane with only solar energy.
• Their first solar exploration is in Sky Harbor across New York, and by 2015, they are planning to fly across the world. 
• 10 years ago, when they started to make the airplane, they had to face many technical obstacles, failures, and crises. They started realizing that difficulties are opportunities. For example, when they did a test which was significant for the production, the plane exploded. It was a major problem, and a long delay, but it brought a opportunity to cross the airplane to the US. 
• Students have to go beyond knowledge and exploration, and innovation and pioneering spirit (when you can think and act out of the box and common assumptions) to become successful and useful. The world needs pioneers not only for fighting poverty, human rights, globalization but also for technological, ecological production. 
• We can build better technological solutions to invent another future. 

Assignment: How to Apply Sustainable Consumption in Bogota
        According to the UNEP (United Nations Environmental Program), "The key objective of the Marrakech Process is to promote the development of policies, programmes and projects, providing support for governments, the private sector and others who need strengthened capacity to implement national or regional Sustainable Consumption activities." The Colombian government should introduce the Marrakech program in Colombia, and develop policies and programs for research, design, and sustainable consumption activities. More education should also be provided for all consumers and students, and inform the public of the benefits of ecological products. The government should also encourage business corporations to use renewable resources such as solar energy, hydrogen energy, and wind energy for producing goods.
      Another solution proposed by the UNEP was the "Action at Home". The Action at Home is a social marketing campaign operated by the Global Action Plan. A monthly information pack provides step-by-step suggestions to make change of the environmental household impacts. In this pack, it provides information of how to dispose of waste, water, transport, shopping and energy in an eco-friendly way. This would be useful in Colombia, because a lot of people use maids. While we are doing chores in the house with minimal environmental impact, we can also educate the maids of what is the most sustainable way to take care of the house.